Suppose a banner is shown on the home page of a news application. Expectation is users will be attracted to click the banner which will navigate the user to local news. There is a contact link at the bottom of this news. Payment will be based on local news thread, so we expect users to willing click and establish contact through the form.

In practice, 100 users entered home page out of these 40 users click on banner then out of these 40 users only 10 users read news and click contact link. The convert rate is 10%.

Events need to be setup in Dashboard before the events are tracked to create the funnel

Please follow the below instructions to setup an Event

1. Login to AdGyde Dashboard
2. Open Setup Page from Left Navigation Menu
3. Click on Manage Events under Events option
4. Click on 'Create an Event' button on Top right Corner
5. Select your Application Name
6. Select 'Simple Event' under Type field
7. Enter event_id
8. No Need to Enter Parameter name
9. Click on 'Create' button

Below values are used for this example
Event 1

1. Name :- enterhomepage
2. Type :- Simple Event
3. Parameter Name :- No Need

Event 2

1. Name :- bannerclicked
2. Type :- Simple Event
3. Parameter Name :- No Need

Event 3

1. Name :- contactus
2. Type :- Simple Event
3. Parameter Name :- No Need

/** * Invoked when user launch my application. */ public void onEnterHomePage() { AdGyde.onEvent( "enterhomepage"); } /** * Invoked when user click on home page banner. */ public void onBannerClicked() { AdGyde.onEvent( "bannerclicked"); } /** * Invoked when user click on "contract us" link. */ public void onContractUsViewed() { AdGyde.onEvent("contactus"); }

After the coding part is complete, funnel needs to be setup in the dashboard as well.

Please follow the below instructions to setup a funnel

1. Login to AdGyde Dashboard
2. Open Setup Page from Left Navigation Menu
3. Click on Manage Funnels under Funnels option
4. Click on 'Create Funnel' button on Top right Corner
5. Select your Application Name
6. Enter Funnel Name
7. Select the events one by one EnterHomePage, BannerClicked, ContactUs
8. Click on 'Create' button

Note: Data population in the funnel takes at around 24 Hours after the funnel has been created.




Funnel plots the conversion rate in visual form for each step.